Trade shows require months of hard work—from planning and designing to preparing for the volume of orders that often follow. So far, I’ve attended trade shows in Pennsylvania, New Jersey, Nevada, Missouri, and Arkansas! The most enjoyable part for me is designing the booth: creating clear, eye-catching signage that really draws attention. In fact, I’ve even sold some of my custom signage to other Halloween stores, helping them showcase which blood effects go best with their products.

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The toughest part is the physical setup, which can take hours. To streamline the process, I prepare everything in advance by assembling and photographing the booth display on slat walls at our office. I print the photos, pack them carefully in my suitcase, and organize the shipment boxes strategically—packing them from left to right in the crate. This preparation is the only way to set up quickly and efficiently at the event.

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