skills
Design Skills
-
Lead Designer for Multiple Brands
Created packaging, catalogs, labels, web graphics, and trade show materials—working within established style guides or developing new visual identities from scratch. -
Brand Creation
Built original brands from the ground up, including naming, logo design, visual identity, packaging, and promotional materials. -
Print & Packaging Expertise
Experienced in blister card design, label layouts, and preparing files for large-scale print production. -
Digital Content & Illustration
Skilled in Adobe Creative Suite with a strong foundation in illustration, motion basics, and digital storytelling. -
Website Design & Development
Designed and launched fully functional websites for brands—handling layout, visuals, UX, and sometimes implementation using platforms like Shopify or Wix. -
Trade Show & Product Launch Support
Designed and executed trade show booths, print marketing, and in-person brand experiences to support sales and build recognition.
E-Commerce Skills
-
Amazon Account Management
Managed multiple Amazon storefronts—creating A+ content, optimizing product listings, designing conversion-focused imagery, and coordinating with FBA and fulfillment. -
Digital Advertising
I manage and optimize pay-per-click (PPC) campaigns within Amazon Seller Central, carefully selecting and testing keywords to increase product visibility and maximize return on ad spend (ROAS). I continuously monitor ad performance, adjust bids, and refine targeting to drive higher conversions and grow sales efficiently.
-
Analyzing Data
Using tools like Excel and Google Sheets, I track sales trends, advertising metrics, and customer behavior over time. I analyze this data to identify patterns, evaluate campaign effectiveness, and make informed decisions that improve overall product performance and marketing strategies.
Design & Creative
-
Adobe Photoshop
-
Adobe Illustrator
-
Adobe InDesign
-
Adobe After Effects
-
Adobe Acrobat
-
Procreate
-
Canva
-
WordPress
-
Figma
-
Avery Design & Print
E-Commerce
-
Amazon Seller Central
-
Amazon A+ Content Manager
-
Walmart Seller Center
-
Wix
-
Etsy
-
eBay
-
Quickbooks
-
Connectbooks
-
ChatGPT
-
Meta Business Suite (Facebook/Instagram)
-
Instagram / TikTok / X (Twitter)
Currently Working On
-
Learning Blender