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skills

Design Skills

  • Lead Designer for Multiple Brands
    Created packaging, catalogs, labels, web graphics, and trade show materials—working within established style guides or developing new visual identities from scratch.

  • Brand Creation
    Built original brands from the ground up, including naming, logo design, visual identity, packaging, and promotional materials.

  • Print & Packaging Expertise
    Experienced in blister card design, label layouts, and preparing files for large-scale print production.

  • Digital Content & Illustration
    Skilled in Adobe Creative Suite with a strong foundation in illustration, motion basics, and digital storytelling.

  • Website Design & Development
    Designed and launched fully functional websites for brands—handling layout, visuals, UX, and sometimes implementation using platforms like Shopify or Wix.

  • Trade Show & Product Launch Support
    Designed and executed trade show booths, print marketing, and in-person brand experiences to support sales and build recognition.

E-Commerce Skills

  • Amazon Account Management
    Managed multiple Amazon storefronts—creating A+ content, optimizing product listings, designing conversion-focused imagery, and coordinating with FBA and fulfillment.

  • Digital Advertising

      I manage and optimize pay-per-click (PPC) campaigns within Amazon Seller Central, carefully selecting and testing keywords to increase product           visibility and maximize return on ad spend (ROAS). I continuously monitor ad performance, adjust bids, and refine targeting to drive higher                   conversions and grow sales efficiently.

  • Analyzing Data

     Using tools like Excel and Google Sheets, I track sales trends, advertising metrics, and customer behavior over time. I analyze this data to identify            patterns, evaluate campaign effectiveness, and make informed decisions that improve overall product performance and marketing strategies.

Design & Creative

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe After Effects

  • Adobe Acrobat

  • Procreate

  • Canva

  • WordPress

  • Figma

  • Avery Design & Print

E-Commerce

  • Amazon Seller Central

  • Amazon A+ Content Manager

  • Walmart Seller Center

  • Wix

  • Etsy

  • eBay

  • Quickbooks

  • Connectbooks 

  • ChatGPT

  • Meta Business Suite (Facebook/Instagram)

  • Instagram / TikTok / X (Twitter)

Currently Working On

  • Learning Blender

Programs

© Gianna Fazio 2025

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